To understand just how Logic Supply — a company that calls itself “leaders in Mini-ITX solutions” —
evolved into a $16 million-a-year corporation with more
than 50,000 worldwide customers, offices in Asia, Europe
and the United States, and about 50 employees around the
world, you have to start with Lisa and Roland Groeneveld.
The quick story is this: Lisa Groeneveld was born and
raised in Barre. She graduated from Spaulding High School
in 1990 and went to college in Boston. There, after showing
some skill and expertise in technical fields at Northeastern
University, she began working with Compuserve Network
Services in the mid-1990s. In the era of dot-com mergers and
acquisitions, she found herself in the Netherlands where she
met Roland. Lisa’s father’s death brought the couple back
stateside, to Boston, where Roland, with a background in
electrical engineering and computer science, knew he needed
to find a job. The Hollander saw the need for small, customized computer systems in the United States and, rather than
working for somebody else, began his own business.
Logic Supply sprouted in the couple’s small Boston apartment in 2003, producing a customized computer designed to
run in industrial and rugged environments. Assembly took
place in one part of the 1,200-square-foot apartment, shipping and receiving in another, storage in yet another. One
of the few rules was “no boxes in the bedroom.” Sales of the
unique product came rather quickly, boosted by Internet
transactions, and it soon became clear the apartment-based
factory wasn’t going to cut it. Roland also needed help running the business, and Lisa had complementary skills already
honed in the tech sector.
“The fact is we easily could have kept Logic Supply in
Boston,” said Lisa, sitting for an interview in a conference
room that’s probably a tad larger than their Boston apart-
ment. “We realized we could really run this business in Ver-
mont as well, that the business environment and the tech-
nology infrastructure are sufficient in Vermont to success-
fully run it here.”
It could be easy to attribute the Groenevelds’ optimistic
RIGHT Company owners Lisa and Roland Groeneveld
BELOW Logic Supply leverages the subtle skills and
versatility it sees nurtured in Vermont, where many
childhoods are spent tinkering with farm equipment
or machinery, immersed in the arts or playing outdoors.
Top to bottom, then and now: mechanical engineer
Rodney Hill; lead software developer Allison Miller;
and sales director Jeremy Hudson.